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Passion and Packaging: How to make a good impression on Valentine’s Day

Whether you’re a chocolatier, card manufacturer or just a hopeless romantic, Valentine’s Day is big business. It’s second to Christmas for consumer purchases and last year over 980 million pounds was spent on the romantic day. Why spend hours forming the perfect product line or routing out a personal present, just to deliver it in a dull paper bag? You need to dress it to impress!

Packaging that performs      

It seems simple but it is important to consider the size, material, and protection of your packaging to ensure your goods arrive in pristine condition. After all, you’re trying to set the benchmark high and woo the recipient with the goods, so at the very least your packaging needs to perform. If you’re sending anything fragile, add a layer of bubble wrap, waterproof your electronics and make certain boxes are snug, so your products retain their quality in transit.

Luxury look

It might usually be an afterthought, but the exterior packaging is the first thing your customer or date will see, so it is vital that it appeals to them, to guarantee repeat purchases (or dates!). Everybody knows Valentine’s Day is all about the extra effort so gift wrapping these products is a sure fire way to impress. Whether you’ve opted for tissue paper, boxes, mailbags, or a combination of all three, your packaging should be stylish. Try opting for romantic reds or muted maroons to convey vivid Valentine’s vibes.

Get personal

For really praiseworthy packaging, personalisation adds the final finesse. Adding a loving limerick or mushy memo onto your parcels, is a nice touch that reminds the customer of their value and your commitment to them. Portraying your dedication to diary dates can reinforce your customer focus and solidify your business reputation.

With our diverse selection of mailbags, boxes, and envelopes we can help you put passion in your packaging this Valentine’s Day. To discuss our bespoke services or place an order call our team on 01785 76 00 55 or email info@odlpackaging.co.uk