Good things come to those who (don’t) wait
In 2016, the chances are that, unless your items are totally unique, consumers have loads of different ways to buy them. They can hunt for great 2nd hand deals on eBay, play it safe with well-known websites or even look at importing wares from afar. On top of all this, the days of just sitting around for a package to be delivered “from 8 AM to 8 PM” are over; with GPS tracking, text alerts and more, consumers simply don’t have to wait around all day for their parcel to be delivered anymore. In order to compete with the big players, then, you need to offer a versatile courier service, perhaps working with a third party like Yodel or Hermes. Before you do that, however, you’re going to need to make sure your parcels fit the bill.
Special delivery
The golden rule, of course, still stands true; delivering items through the property’s letter box is the easiest way to guarantee their safety and security (and protect your brand from a maelstrom of negative reviews on social media). With that in mind, ODL stock loads of alternatives to the traditional mailing box that are much better suited to your buyers’ letterboxes. If your postal boxes just aren’t hitting the mark - perhaps they’re regularly going missing, or are susceptible to damage in designated safe areas - then look at things like padded envelopes or book wraps. These items offer the same high level of protection whilst attempting to drastically reduce parcel size, meaning your couriers can deliver more parcels directly to the property.
Finding a safe place
But what about when direct delivery isn’t an option? Ecommerce retailers are wising up to the fact that the largest part of their market - people with disposable income who shop online - probably work full time, and as such are increasingly going out of their way to suit the consumer’s lifestyle. Naturally, the responsibility for ensuring packages remain secure in their safe place falls to you, the seller, so it pays to invest a bit more in quality packaging solutions. Manufactured from a hardwearing polymer, mailing bags are an excellent alternative to or supplement for postal boxes, giving your items a reliable barrier against light, dust and water damage. They’re also highly tamper-evident, meaning it’s easy for your customers to see if someone has tried to open or otherwise interfere with their package.
Protecting Your Brand
Now we’re not saying these alternative packaging solutions will give you a pristine seller rating; accidents can always happen before, during and after the delivery process. What they will do, however, is reassure your consumers that you’re going to all lengths possible to accommodate their needs. Browse our full range of products online today, or call us directly on 01785 76 00 55 for further information.
