On The Road Again
It’s a common misconception held by many ecommerce retailers, small and large, that a customer converts when they pay for an item. Although, technically speaking, this is the case, the rise of “Free returns” policies and cheap delivery rates mean that more products bought online are now sent back to the retailer than ever before. Shopping trends indicate that those who buy goods online, from clothes to technology, don’t necessarily consider themselves to have made a purchase straightaway, but are rather trying the item with a potential view to returning it. In reality then, the actual conversion takes place when the item arrives and the customer is satisfied with its condition.
Transit Trouble
Although it’s impossible to account for peace of mind (consumers are likely to return products based on their appearance ‘in real life’ as opposed to online), there are a number of measures you can take to ensure your items arrive in a presentable, secure condition. You might, as a company, stand for product quality and customer satisfaction, but unless you personally deliver your own items, it’s difficult to vouch for the safety of the package whilst it’s in transit. That being said, in order to give your products the best chance during this busy festive period, it’s important to invest in the right packaging supplies.
The outer packaging of your products is important for a number of reasons; not only should it provide a high level of protection for your items, but it’s also a vital chance to make the right impression on your consumer. In the depths of British winter, your parcels can be subject to any number of extreme conditions including rain, sleet and snow, which is why water-tight packaging is of paramount importance. All of our mailing bags are manufactured from a highly durable polythene composite, meaning they can withstand the toughest winter conditions, and afford a much higher level of protection than wrapping paper or boxes. Although they’re normally used for soft goods such as clothes or garments, wrapping boxed products (from luxury items to consumer technology) in a mailing bag is a great way to achieve an additional layer of protection.
Handle With Care
Protecting packages from the elements is one thing, but ensuring fragile items arrive in pristine condition is another. ODL stock a range of products to help secure your items without adding too much weight, and thus driving up distribution costs. Our popular bubble wrap products are available in a range of sizes to suit the retailer’s needs, and use sealed air pockets to provide a versatile buffer for products without adding excessive amounts of weight. Using bubble wrap, we advise sellers to anchor products firmly within the outer packaging to ensure they don’t move around within the parcel. When it comes to luxury or particularly delicate products such as jewellery, collectibles or merchandise, we’d also heavily advise you to invest in Fragile Tape. Although various parts of the transit process are now heavily automated, fragile tape encourages those handling your product to take extra care whilst it’s being processed.
Feedback Fear
No one likes to be disappointed when items arrive late or in poor condition, and although shipping isn’t necessarily your responsibility, customer satisfaction is. With evermore ways for consumers to provide feedback online, ensuring your customers are happy has never been more important. That’s why it’s imperative to invest in the right packaging, and ensure that your products arrive safe and secure. Protect your products from returns; shop secure, durable packaging supplies today at our website.
