With such an endless wealth of e-commerce retailers operating in today’s market, having a functional website or a strong reputation is no longer enough to ensure your products get the recognition they deserve. Standing out from the crowd, however, is a difficult and potentially expensive endeavour that might not necessarily generate the return you’re hoping for. In most cases, the way in which your products are packaged is one the first (and perhaps most important) impressions of your company that your consumers receive, and thus shouldn’t be neglected as a means of carving out your own brand identity. Read on for more information about how ODL’s range of non-standard items can help breath a bit of life into your parcels.
Thinking Outside the Box
If you do a lot of your business through third party sites such as eBay or Amazon, your consumers’ opinions of you will be limited solely to what they read in your listed reviews. From a buyer’s perspective this is highly useful, but it doesn’t exactly help you to build a constructive brand image. When it comes to packaging, most online vendors choose to play it safe, opting for cardboard boxes that offer security without adding too much weight. For a lot of fragile items, postal boxes are more than sufficient (in fact you can find a range of them here), but we at ODL also stock a number of unconventional packaging solutions that could potentially build your brand without costing the earth.
Owing to their lightweight, water-resistant nature, mailing bags are increasingly being adopted by large brands such as ASOS or Topshop to help their products stand out in the transit process. Here at ODL, we sell mailing bags in a wide range of vibrant colours and unique patterns to help demarcate your brand from other, more generic sellers on the market; browse through our range today to find a design to suit your image. Alternative, perhaps your packages require a little more in the way of protection? For more expensive, fragile items, we also have a range of distinctive bubble lined bags that help to consolidate branding without compromising security.
It’s What’s Inside That Counts
Of course, the outside packaging only represents a portion of the consumer’s experience, which is why it’s no surprise that online sellers are getting increasingly creative when it comes to their internal packaging too. A vast number of vendors are now choosing to offer unique gift-wrapping options, taking extra time to package their items carefully in order to cement their brand image and offer the consumer a much more tailored experience. ODL stock a range tissue paper and card products in a variety of alluring colours and tones, designed specifically to give your packages a bit more personality. Why not make a change from conventional bubble wrap? Choose instead to secure your items with a vivid array of tissue paper creations and make a stronger statement with your packaging.
Making an Impact
Opting away from traditional methods of packaging is just one of the ways in which you can start to build your brand, as either an amateur seller or a boutique operation, in today’s oversaturated market. Making an impression with your parcels needn’t require much investment, but it could help to convince your consumers that their’s is a much more unique, tailored experience. Browse the full extent of our wares at our website today, and see how ODL can help you to realise your ideal brand image through unique packaging solutions.
